Our Unique & Quirky Style
Karachi based design studio bringing original art to your everyday essentials, for all the trendy souls out there!
Proudly #MadeinPakistan
Who We Are
A small creative studio in Karachi fuelled by chai, late-night design sessions, and an obsession with making ordinary things extraordinary.
Led by Faran Khan, we blend design sensibility with strategic thinking. We're equal parts artists and entrepreneurs, which means we understand both the vision and the hustle required to bring beautiful things into the world. Not just designers, but storytellers who believe great design should be accessible, meaningful, and unapologetically local.
Our Mission
Transform the mundane into the memorable, one thoughtfully designed product at a time.
We're here to prove that Pakistani design can hold its own anywhere, that local doesn't mean less-than, and that your everyday essentials deserve proper creative energy. We want to create products that spark conversations and make people actually feel something.
Our mission is simple: make original, quality design accessible without the pretentious gallery vibes. Just good art, solid execution, and products that fit into your real life.
Founder
Faran Khan
Started Fray because the market needed more personality and fewer people playing it safe.
Fray isn’t just a business, it’s every design lesson learned, every trend analysed, and every “but what if we tried this instead?” moment rolled into one. Built from the ground up, learning branding, strategy, and business the hard way
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